Goran Goci Bjelajac
I am a grand master of design (I have two master degrees) who is currently residing in Helsinki, Finland. I work as a design strategist. That means I do much more than purely making stuff pretty. I approach a problem from design, marketing and business point of view, helping companies innovate and guiding product development towards market success. I believe in thinking holistically, but still preserving lean development methods with quick prototyping and testing with real users.
Throughout my career, I have worked in many areas, from industrial, to service and graphic design, but I have also started a company where I worked mostly on the business side of the company. With this sentence I wanted to say that I understand business and what is a market share and CAC. To emphasize that even more, I obtained a minor in entrepreneurship.
Still, I am learning and developing. I started as an industrial designer where I received some of the most prestigious awards like red dot design award and D&AD award, then I did service design and project management. Nowadays, I am working mostly on design strategy, including branding and UX/UI design. In general if something needs to be designed, I can do it and do it well.
If you want to see my CV, request it by sending me an email.
It is a business
Design is not an art. You can’t just design something that you feel good about and exhibit it. Someone needs to buy it and actually use it. There are things such as production costs, market share, customer acquisition costs… For a design strategist it is vital to understand that and make both users and shareholders happy.
Do the Research
If you don’t know something, there is always someone who knows more or a place where you can find more information. If nothing else, simply Google it. The goal is to learn as much about the topic as possible in the shortest amount of time. In the internet age there is no excuse for not having all the data.
To really understand the problem that you are solving, you need to immerse yourself completely in the topic. If you are designing for kids, go to the kindergarden, if you are designing for homeless, live on the street for few days. Do whatever it takes to better understand the target users and their views of the world.